ARARAT proudly made its debut at Bar Convent Berlin (BCB), Europe’s leading and one of the world’s most influential trade shows for the bar and beverage industry․ 

For its first participation, ARARAT presented its distinguished core range of Armenian brandies alongside its vibrant collection of Flavored brandies, offering industry professionals and guests an experience that celebrated both authenticity and innovation. Visitors were invited to discover the brand’s diverse portfolio through guided tastings, highlighting the versatility and craftsmanship that define ARARAT.

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Image by: ARARAT

This milestone underscores ARARAT’s continued dedication to excellence in mixology and its ambition to expand the presence of Armenian brandy within the global spirits industry. With decades of expertise and an enduring commitment to quality, ARARAT continues to inspire bartenders and consumers worldwide by demonstrating the depth, balance, and character of its brandies in both classic and contemporary serves.

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Image by: ARARAT

“Participating at Bar Convent Berlin is yet another gateway for ARARAT to connect with international partners and consumers, and to amplify our positioning as a truly global brand. We are proud to share our heritage and craftsmanship on such a prestigious platform, and view this participation as an important step toward further expanding ARARAT’s presence in global markets,” said Anush Hambardzumyan, Sales and Marketing Director of Yerevan Brandy Company. 

ARARAT’s debut at BCB reflects its strategic vision to strengthen its role in the international beverage industry - bridging Armenian tradition with modern mixology and reaffirming its place among the world’s distinguished spirit brands.