On September 2, Yerevan Brandy Company presented ARARAT Cherry, the brand-new product of ARARAT Flavors range.
“Tonight we celebrate our new product – ARARAT Cherry, which has already been available for our consumers for almost two months.
From a business perspective, it is a rather short time span for making profound assumptions, but our first feedback is truly promising.
I believe that the strategy adopted back in 2019 with ARARAT Flavors range will open new perspectives with this drink, both for ARARAT classic and for the flavors ranges,” Serge Khachatryan, Chief Operating Officer of Yerevan Brandy Company said.
With 30% ABV, ARARAT Cherry is emphasized with a soft, round taste and shades of candied cherry, which evolves into a long-lasting and gradually revealing aftertaste of chocolate which makes this drink perfect while serving neat or in cocktails.
ARARAT Cherry is the third in the ARARAT Flavor range, which enriches early launched ARARAT Apricot and ARARAT Coffee.
During the evening bartenders of Phoenix, Kong, Minas, and The Kond House bars presented to the guests special cocktails based on ARARAT Cherry.