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In 2021, Yerevan Brandy Company (YBC) will present a new design for its ARARAT brandy.
The new design is already included in the 2021 calendar YBC has sent to partner companies as a New Year gift.
The calendar depicts 5-star ARARAT and vintage “Akhtamar” and “Nairi” varieties in new bottles.
The last time YBC changed the product design was 10 years ago, in October 2010. At that time, the factory refreshed the design for bottles, labels and boxes for all three categories (standard, premium and super premium) of ARARAT brandy.
The factory also redesigned its brand and symbol in 2010: since then ARARAT brand is expressed through the Latin letter “A” and a phoenix, symbolizing rebirth and at the same time adherence to traditions.
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