Yerevan Brandy Company launched ARARAT Apricot

Yerevan Brandy Company (YBC) presents ARARAT Apricot innovative drink.

ARARAT Apricot is made on the base of a 6-year-old ARARAT brandy, organoleptic richness of which is complemented by the delicate apricot taste.

For the very first time in more than 130-year history, ARARAT brandy makers applied their unsurpassed mastery in a completely unexpected and most elegant combination of two symbols of Armenia: ARARAT brandy and apricot.

Establishing a new benchmark of taste, ARARAT Apricot with a strength of 35% has an unexpectedly mild taste, where the traditional organoleptic characteristics of brandy are elegantly draped with shades of apricot notes.

Ani Beriashvili with the YBC team and the guests

“Expanding the taste boundaries among famous brands is a new direction in the development of the industry as a whole. ARARAT, as the world’s famous Armenian brandy, could not bypass this international trend. And, of course, our offer had to be as authentic as possible and meet the requirements of the most demanding consumer. The creation of the new product of the innovative range took about two years, since despite the obvious harmony of ARARAT brandies and apricot, it was important to us to find the finest combination among all possible ones. Thanks to the experience of our masters and the thrill with which they worked on the creation of this product, today we present our homage to the generosity of Armenian nature - an absolutely new facet of the legendary Armenian brandy, which will be appreciated not only in Armenia, but throughout the world”, - says Ani Beriashvili, the Chief Operating Officer of Yerevan Brandy Company.


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